Role of Strategic Intelligence in Supporting Strategic Marketing Decisions

Strategic Decisions for Green Electricity Marketing: Learning from Past Experiences

Green electricity (GE) has emerged as one of the most interesting instruments for promoting renewable electricity in liberalized markets, at least in theory. Indeed, some experiences have already been carried out, mostly in the U.S. and Europe. However, most of them have been largely unsuccessful. In this chapter, we look at previous surveys and studies carried out on customer response, and pro...

Strategic Marketing Analysis

Computational Modeling in Strategic Marketing

Well-developed strategic marketing planning is the essential prerequisite for establishment of the right and unique competitive advantage. Typical market, however, is a heterogeneous and decentralized structure with natural involvement of individual or group subjectivity and irrationality. These features cannot be fully expressed with one-shot rigorous formal models based on, e.g. mathematics, ...

Assessment of Strategic Marketing Planning

The planning of marketing activities is one of the main priority of the company . The main task of the author is based on literature review to apply the tool for evaluating marketing planning . On the one hand, this will reveal weaknesses in marketing planning. On the other hand will enable search of additional resources to improve the company's activities. After research and analysis of the da...

The role of cultural intelligence in students' entrepreneurial self-efficacy through the mediation of strategic thinking

Introduction: Entrepreneurial self-efficacy plays an important role in nurturing entrepreneurial generation and economic-cultural development of a country. Therefore, the present study aimed to investigate the role of cultural intelligence in entrepreneurial self-efficacy through mediating strategic thinking. Methods: The present study was a descriptive-correlation structural equation study. Th...